Interactive AI booking engine
The interactive AI booking engine creates dynamic, two-way conversations between your website visitors and an intelligent booking assistant. Rather than static booking funnels, guests engage in natural conversations while the system understands their intent, guides complex decisions, and completes bookings seamlessly within your website.
Built on our new design system, this booking engine serves as an intelligent decision engine that converts browsers into bookers through personalized guest interactions powered by your CRS data and property information.
📌Note: This article focuses on the interactive conversational experience. Reservation functionality details are covered in separate CRS booking engine documentation.
Widget integration and customization
Outlined below is an overview of the widget integration and customization.
Embedded website widget
The Interactive AI booking engine appears as a customizable widget on your hotel website. You can deploy it with or without the guest conversational panel depending on your property's booking strategy and guest preferences.
Branding alignment
The widget maximizes and customizes to align with your website branding and layout preferences.
Panel positioning options
The conversational panel can be positioned in the center of your website or aligned to the right or left based on your layout preferences and user experience design.
Conversational booking experience
Outlined below is an overview of conversational booking experience.
Natural guest interaction
Guests communicate with the system by typing or speaking their questions and preferences. The AI responds using source data from your CRS, website content, and other property materials you've configured during setup.
📌Note: On mobile devices, users navigate between the conversation screen and additional panels as they appear during the interaction.
Dynamic content panels
Beyond the main conversation panel, relevant information panels appear alongside the chat interface when appropriate to the guest's inquiry. These contextual panels provide additional booking support without interrupting the conversation flow.
Review integration
When enabled, guest reviews display contextually within conversations to provide property insights and increase booking confidence. Visitors can filter reviews based on their specific interests or travel purposes.
Interactive mapping
When configured, location-oriented discussions can trigger map displays that help guests understand your property's surroundings. The map includes filtering options for different location types, and guests can navigate within the map interface similar to your full booking engine experience.
Points of interest filtering options include:
Restaurants and dining venues.
Shopping areas and retail locations.
Entertainment and attractions.
Transportation hubs.
Business and conference facilities.
Recreation and outdoor activities.
📌Note: Filter options are configurable by property to remain relevant to your specific area and guest demographics.
Intelligent guest segmentation
Outlined below is an overview of the intelligent guest segmentation.
Conversation-based personalization
The system analyzes guest conversations to identify travel purposes, group composition, and preferences. Room descriptions and persuasive messaging adapt based on this understanding, optimizing content for each guest's specific situation.
Dynamic description optimization
Initial room descriptions remain generic until the system understands guest segmentation. Once identified as couples, families, solo travelers, or groups, all content adjusts accordingly. If guest circumstances change during conversation, the system adapts its messaging approach.
Example segmentation responses:
Family travelers receive family-oriented room descriptions and amenities.
Anniversary couples see romantic features and upgrade suggestions.
Business travelers get productivity-focused room benefits.
Solo travelers receive safety and convenience-oriented information.
Adaptive upselling
When higher room categories are available, the conversation suggests upgrades with selling features optimized for the identified guest segment. Upsell messaging reflects what the system has learned about the guest's preferences and travel purpose.
Booking completion and reservation management
Outlined below is an overview of booking completion and reservation management.
Flexible booking process
Throughout the conversation, complete reservation information flows seamlessly from availability searches through room selection, rate choices, and final confirmation. The room selection always appears first, followed by available rate offers.
Conversation continuity
The reservation panel updates automatically as conversation criteria change, reflecting new availability and options without requiring guests to restart their search process.
Direct booking option
Guests can bypass conversation at any point by clicking Reserve to enter dates, occupancy details, and promotional codes directly for streamlined booking completion.
Session retention
When guests navigate away before completing bookings, the system remembers their previous search when they return, allowing them to continue where they left off.
⚠️Important: Session retention requires guests to accept website cookies for information storage.
Navigation and user control
Outlined below is an overview of navigation and user control.
Resizable interface
Guests can resize conversation and information panels according to their preferences throughout the booking interaction, customizing their experience for optimal usability.
Panel navigation
While booking, guests can navigate between conversation, map, and review panels for reference, then easily return to their booking cart without losing progress.
Reference integration
Maps and reviews remain accessible throughout the booking process, supporting informed decision-making while maintaining conversation momentum.
Technical integration and setup
Outlined below is an overview of technical integration and setup.
Website compatibility
The Interactive AI Booking Engine integrates with existing website frameworks without requiring major architectural changes. Technical documentation supports implementation during your onboarding process.
Data source configuration
During onboarding, connect relevant property information sources beyond your CRS data. This includes online content that refreshes automatically and static content loaded directly into the admin interface.
Content management
Update property information, services, and amenities through the admin interface as your offerings evolve. The system incorporates these updates into future guest conversations.
Minimum specifications
Widget minimum size: 320 pixels width for optimal display and functionality across devices and screen sizes.
Relationship with existing booking engine
Outlined below is an overview of the relationship with existing booking engine.
Complementary functionality
The Interactive AI Booking Engine serves as an add-on experience that complements your full CRS booking engine. You can deploy both options depending on property complexity, booking path variety, and diverse guest needs.
Feature differentiation
The AI booking engine optimizes for speed and simplicity with embedded website integration, while your full booking engine continues supporting complex configurations, packages, and property-specific workflows.
Flexible deployment
Choose between booking engine options based on guest journey requirements, property complexity, and specific booking scenarios without replacing your existing booking capabilities.
📌Note: Setup requires alignment between property content and CRS configurations. Our team guides you through this process to ensure optimal performance.