Accessibility commitments
We prioritize compliance with evolving accessibility standards through continuous development updates while working with hotels to ensure brand-specific design choices also support accessible bookings.
Outlined below are the commitments to maintain web accessibility:
Technical infrastructure maintenance:
Our development and design teams work to meet current accessibility standards within our product structure. Updates to the CRS booking engine and CRM guest portal are implemented without negatively impacting existing guest booking flows.
Industry-standard validation:
We use various industry-standard validation tools to assess the compatibility of structural booking engine elements. These tools help ensure our underlying technology meets technical accessibility requirements.
External expertise partnership:
SHR engages external consultants and accessibility leaders who support major global brands across diverse industries. These experts help us meet critical compliance standards including the Americans with Disabilities Act (ADA) and European Accessibility Act (EAA).
Our auditing approach includes:
Certified WCAG (Web Content Accessibility Guidelines) experts.
Real users who are native to assistive technologies and identify as disabled.
Your role in accessible booking experiences
While we manage the technical booking engine infrastructure, your brand-specific design choices significantly impact overall accessibility. These elements typically fall under your organization's brand guidelines and outside our direct control.
Key brand design factors to evaluate
Listed below are the key brand design factors:
Color contrast ensures foreground and background colors meet minimum contrast ratios of at least 4.5:1 for normal text and 3:1 for large text.
Font size and weight use readable font sizes, generally 16px or above, with sufficient weight for clear legibility across different devices.
Text spacing maintains adequate spacing between lines and letters to support readability for users with various visual needs.
Interactive elements ensure buttons, links, and clickable areas are clearly visible and distinguishable from surrounding content.
Color dependency avoids relying solely on color to convey important information such as error messages or required fields.
Image ALT text includes descriptive ALT text for every image in your booking engine, ensuring the HTML code contains meaningful descriptions for screen readers.
Accessibility evaluation tools
Listed below are the accessibility evaluation tools:
Accessible Colors tool allows you to quickly verify if your color palette meets WCAG contrast requirements and supports compliant design choices.
Collaborative accessibility approach
Listed below is the collaborative accessibility approach:
By combining SHR's ongoing technical improvements with your attention to brand-specific design decisions, we can deliver more inclusive and compliant booking experiences for your guests.
Continuous improvement process:
Outlined below is the continuous improvement process:
SHR maintains technical infrastructure compliance.
Hotels evaluate and adjust brand design elements.
Regular accessibility assessments support ongoing compliance.
Timely updates address evolving accessibility standards.
📌Note: Content creation, image alt-text, and related formatting decisions including color selection and font choices remain your responsibility for creative compatibility assessment.
Contact your customer success manager directly for guidance on auditing or adjusting brand elements to support accessibility compliance.