This month's updates include information on the AI assistant and Trip.com.

Unlike standalone AI tools, SHR’s AI Assistant is built directly into your CRS right where you need it to help you work smarter and faster. SHR's CRS already includes fields for alt-text, but now you don’t have to write it yourself or train your staff on best practices the AI Assistant does it for you. Instantly generate alt-text for property, room, rate, and add-on images, ensuring accessibility for screen readers while meeting compliance standards. This automation makes your content more inclusive, allowing visually impaired guests to engage with your offerings as easily as any other traveler—all with just a few clicks.

Plus, the AI Assistant also provides in-application language translations, helping you expand your reach across global markets while saving valuable time and translation efforts.

And we’re just getting started. Even more in-application assistance will be added over time—shaped by feedback from early adopters and future users as adoption grows.

Want to take advantage now? Reach out to the team to subscribe to any of the available AI Assistants. Our goal is simple: to save you valuable time when launching your selling strategies across channels so you can position your hotel or group for maximum revenue impact.

A video showing how the alt-text is generated for images:

We’re upgrading our Trip.com connection to give you more flexibility and control—something many of you have requested. Your property or group will receive more details from the team soon outlining next steps to ensure a smooth transition.

What to expect: You’ll keep everything you already use today, plus gain immediate access to:

Even more enhancements are on the horizon, including:

Updates are automatically updated and available in the CRS.