Global distribution system (GDS) static property content
Your hotel's CRS descriptive content ensures it's effectively showcased to potential bookers. Property-level static content is sent directly to Global Distribution System (GDS) channels via the CRS publishing function. This information helps agents select and book your property. You can update all information at any time directly in the CRS. All availability checks and booking confirmations will source real time information from the CRS.
⚠️Important: After making changes to static information to your property’s content, open a support case for our team to publish the changes to the GDS's to ensure it is successful and confirm completion [email protected]
General rules for GDS static content
Follow these guidelines to ensure your property’s content displays correctly across all GDS channels.
📌Note: Naming conventions and appearance of this information may vary by GDS, corporate booking tools, or other user interfaces that use the GDS as source information.
Language: GDS specific text is entered in English with character and punctuation limitations.
Automatic formatting: The CRS removes unsupported punctuation and trims excess text and warns you when the content is updated.
Default content: If no GDS specific text is entered in any are of the CRS, relevant default content from the CRS is used up to character limitations.
Content strategy: Abbreviate descriptions rather than leaving out key selling features due to space limitations.
Supported punctuation: Period (.), slash (/), and dash (-) only.
📌Note: For adding or removing GDS images, open a support case with those details for processing. Our support team monitors and validates that content updates are successful.
Static property information published to the GDS
Ensure you have filled out all GDS specific fields with relevant information to effectively convey your property's benefits.
Below are the menu areas to review this content periodically to ensure it accurately represents your property.
Property Description: Address and contacts.
Property Description: Descriptions.
🤓Tip: Use description fields to highlight the items most important to guests to make the best use of allowable space and character limitations.
Property Description: Location information.
📌Note: Travel agents typically search by city, airports, or reference points. Load all relevant information for maximum property exposure.
Property Description: Property amenities.
⚠️Important: Property amenity codes are used for hotel searches on GDS. If amenity codes exist but aren't entered, your hotel may be overlooked in search results.
Important amenities:
Internet access.
24 Hour Front Desk.
Fitness Center or Health Club.
Coffee shop.
Safety deposit box.
Meeting rooms.
Laundry service.
Dry cleaning.
Air conditioning.
Room service.
Pets accepted.
Business center.
Luggage storage.
Flat screen television.
Family room.
🤓Tip: Amenities can be filtered to show only those applicable to GDS when selecting from the list. Be sure to include safety features as these help agents choose your hotel over competitors.
Property Description:
Meeting room information.
Dining information.
General policies.
Family plan policy.
Pet policy.
Credit cards.
Extra charges.
Commission information.
📌Note: Travel agents see if rate plans are commissionable and commission amounts from CRS configuration during live GDS availability queries. When a rate is flagged as commissionable, the property default applies unless there's a specific commission assigned for the date range or rate code.
Rate parity requirements
Maintain consistent rates across all channels to build agents trust and drive GDS bookings.
Agent confidence in promoting your property through seeing consistent pricing across all channels. Room, rate and policy descriptions always use real time information and pricing from the CRS.
NTM property ratings
Update your Northstar Travel Group ratings for enhanced GDS visibility by contacting the NTM crown ratings team to have these ratings reviewed and displayed. This is not controlled within the CRS. Accurate property ratings displayed across Sabre, Galileo, and Worldspan GDS listings.
📌Note: Sabre, Galileo, and Worldspan subscribe to NTM to add and update property ratings in GDS listings. Contact the NTM crown ratings team to have these ratings reviewed, ensuring correct ratings are displayed on the GDS for your hotel.