Smart CRS guest recognition module
Smart CRS addresses a common challenge: how to incentivize direct bookings and build guest relationships without taking on a complex loyalty program. Smart CRS is an optional subscription module. Contact your account representative for pricing and implementation details.
Guest benefits of smart CRS
Outlined below are the benefits of smart CRS for a properties guest.
Exclusive access: Guests who register with their email unlock member-only rates not available to the general public.
Streamlined experience: Returning registered guests enjoy the member-only rates as well as auto-populated booking forms for faster checkout.
Personalized communication: Enhanced welcome emails when they register as well as booking confirmations with more dynamic content and member-specific messaging.
Property benefits of smart CRS
Outlined below are the benefits of smart CRS for a properties.
Direct booking advantage: Member offers can be exclusive to the registrations while maintaining public rate parity, giving guests a reason to book direct.
Guest database growth: Voluntary email registration creates an opt-in marketing list for future campaigns.
Competitive positioning: Simple guest recognition system without the operational complexity of full loyalty programs.
Smart CRS main feature
Smart CRS integrates with your existing CRS Booking Engine and Voice Application. New guests see member rates during search, register with email to unlock pricing, and receive welcome communications. Returning guests simply sign in to access saved information and member rates.
The system supports up to 3 exclusive member rate codes managed through standard CRS rate management processes.